Marketing should not sound like a sales pitch but a normal storytelling with words that flow naturally. Every business and everyone has got a story to tell. To be more effective, the tone should be casual, one that speaks to the audiences directly. In this article, we will discuss the five advantages of storytelling.
1. Enable Personal Interaction
While typical online marketing used to be like a one-is-to-many communication, where writers and digital marketers thrive to publish advertisements with colorful materials and attractive call-to-action speeches, modern marketing is all about storytelling. Storytelling enables you to show your real personality. By doing so, you are like “walking the talk” and convince people to follow your path in the same vein.
2. Bring Your Business to Life
Most people view businesses as mere establishments without people at the back end. Storytelling paves the way to make them realize that businesses are made up of people that work to fuel their operations. One good start is to tell how the company started. Technical terms are not necessary. Telling that story can help prospect customers just understand your foundation. This helps them connect your presented ideas to your business image, humanizing your business and making it alive.
3. Showcase Interest
Marketing does not need to be always boring. When people know that you’re a marketer, most of them will immediately put up their palm and show disinterest about your topic. But when you are telling a story with easy and simple vocabulary mixed with your industry’s buzzwords, they will more often than not lighten up and become interested. Share trivia and honest information not only to tempt them but to help them remember you as one with sound opinions.
By telling a story, you can emphasize good testimony of your own product reviews and at the same time be truthful. You can use other people’s compelling experiences or try something new like writing an interview transcript telling about your services. Whatever your strategy is, make sure that you are using the snippets of stories to testify your business’ remarkable offerings and push sales conversion.
5. Lead Readers Intentionally
Being a storyteller makes you a leader as you play through readers’ imaginations. In business, the ideas you share to people are very important. Readers take inspiration from your content and from there they make a decision on whether or not to follow the trend in purchasing products. In general, people are not moved by numerical data, charts and overly hyped language. They are moved by emotion, and storytelling aims to target that soft part in humans.
Every person from the day he or she is born has a story. But not everyone know how to tell it to the world effectively. Again, as the cliché goes, practice makes perfect. It’s up to you to use this strategy as an advantage against your competitors. You can attain more power if only you can convey stories in a friendly manner as humane as possible. This will help grow your business. Tell to win!